1. Podcasting for business - Target Audience Convenience
Think about your customers. It’s so much easier for Consumers to listen to you via podcast (in the bath, commuting , walking the dog, hoovering - you get the gist) rather than having to find the time to sit and focus on a skimmable four thousand word blog or watch your vlog.
A podcast is actually a disruptive medium, an innovation that creates a whole new marketplace and value. In short it’s a game changer. Podcasts for businesses and brands are going to become more or less essential in the very near future. Why? Because people love them. It’s that simple and with such a vast amount of information out there for the consumer it’s surely logical to make yours easily accessible in a format that your audiences will enjoy! Don’t get left behind.