Al Foran Podcast Case Study
Consistent and entertaining micro-content for social media
Check out the various types of content repurposed from Al Foran's hit podcast.
What we did
The team at Happy Coffee hosted a webinar to CX professionals, and Feed Ignite helped them to showcase the webinar content in different ways to maximise its value.
We worked together with Happy Coffee to repurpose the webinar so that a wider audience could engage with their content through:
Social media micro-content
We chopped the webinar into bite-sized chapters, making the content easier to share as snippets on social media, and helping Happy Coffee’s customers find the bits they’re interested in more quickly.
Feed Ignite worked to determine the best way to split the content by viewing the webinar from start to finish, outlining the different chapters and exporting each one with an animated Happy Coffee outro.
In addition to pieces of social media micro-content from each podcast, we also produced a YouTube series, providing viewers with a new way to consume Al’s podcast.
2 Animated Video Clips
Feed Ignite took the key takeaways from the webinar and created custom animated video clips which pack a punch and deliver maximum social media impact.
3 Image Posts
We all know the saying a picture speaks a thousand words, so we created a handful of stunning image posts that perfectly sum up Happy Coffee’s tips, quotes and thought-provoking questions to generate engagement from their audience on social media.
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